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Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore...
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"In hundreds of case studies across design disciplines, and using accessible language, AIGA medalist Sean Adams demonstrates the overt and covert techniques expert graphic designers use to engender a reaction in their audience." --Provided by publisher.
"From posters to cars, design is everywhere. While we often discuss the aesthetics of design, we don't always dig deeper to unearth the ways design can overtly, and covertly, convince us of a certain...
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This essential volume by the godfather of modern graphic design explores his process and showcases his highly influential early-career work.
This gorgeously illustrated volume delves into the early decades of America's pre-eminent graphic artist. Milton Glaser's work ranges from the iconic I Love New York logo to the famous psychedelic Bob Dylan poster and numerous book and record covers; it encompasses everything from store and restaurant design...
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The legendary graphic designer shares a retrospective of his most influential and unforgettable work in this career-spanning memoir.
Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino. A born-and-bred New Yorker, Jon's upbringing comes through in the way he talks-and, most importantly, in the way he designs. He is the founder and creative director of Jon Contino Studio, and for more than...
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The story of Aaron James Draplin and his graphic design company, Draplin Design Company.
"Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in common: a teeny, little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a...
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From the lost art of show-card writing and the tumultuous days of guerrilla magazine publishing to the latest in electronic leaflet design and hot magazine covers, acclaimed graphic designer and author Steven Heller provides dozens of stunning examples of how graphic design has transformed from a subset of pop culture to a cultural driving force on its own.
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"Pop culture is often maligned as fleeting, but history shows that sometimes what is pop in one culture has time-honored resonance in later ones. This book is an attempt to show that pop culture, especially as seen through the lenses of design, illustration, satiric and political art (and other things), is integral to a broader understanding of who we are and where we are going."-Steven Heller, from the Introduction. How do popular culture and graphic...
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This guide breaks down the business of graphic design and provides an insightful look at every stage of a career. Topics covered include education, building a portfolio, financial planning and organization, branding and self-promotion, finding clients, successful marketing techniques, design software and hardware, workspace and time management, and maintaining the equilibrium of personal and professional life.
14) Dear data
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Equal parts mail art, data visualization, and affectionate correspondence, Dear data celebrates "the infinitesimal, incomplete, imperfect, yet exquisitely human details of life"--
"In their year-long visual correspondence project, Giorgia Lupi, an Italian woman living in New York, and Stefanie Posavec, an American woman living in London, capture the inherent poetry of that subjective selectivity. Each week, they jointly selected one aspect of daily...
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"In this inspired title, readers will discover the elements graphic designers use, such as colors, shapes, fonts, and perspective, to convey their messages. Creative and engaging maker projects help readers use these same elements to create their own graphic design works."--
17) Judge this
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"First impressions are everything. They dictate whether something stands out, how we engage with it, whether we buy it, and how strongly we feel. This is especially true when it comes to design. And design is all around us, secretly shaping our world in ways we rarely recognise. Except if you yourself are a designer, like Chip Kidd. In Judge This, the reader travels through a day in the life of renowned designer Chip Kidd as he takes in first impressions...
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Kids love to express themselves, and are designers by nature - whether making posters for school, deciding what to hang in their rooms, or creating personalized notebook covers. Go, by the award-winning graphic designer Chip Kidd, is a stunning introduction to the ways in which a designer communicates his or her ideas to the world. It's written and designed just for those curious kids, not to mention their savvy parents, who want to learn the secret...
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