A wild idea
(Book)

Map on lining papers.

Includes bibliographical references (pages 347-349).

Presents the story of Douglas Tompkins, founder of The North Face, who sold his stake in the company and used his fortune to protect over twenty-five million acres of land in South America from development.

"In 1991 Doug Tompkins abandoned his comfortable life in San Francisco and flew to Patagonia. The founder of groundbreaking companies had come to regret the corporate capitalism from which he had profited from years. As a CEO he had caused much pollution and "made things nobody needed." Now he was determined to reverse the damage to the planet, and maybe even himself. Franklin tells how Tompkins became one of the primary founders of our modern conservation and land protection movement. His dream became his life. Only in death did it become his legacy." --Adapted from jacket flap.

"Doug Tompkins spent the first half of his life scaling the peaks of capitalism, founding iconic companies including the North Face and Esprit. Then he realized he had climbed the wrong mountain. Moving to a remote cabin in Patagonia without electricity or running water, he launched one of the greatest conservation efforts the world has ever seen." --Jacket.